OUR TEAM

Craig Binkley

Chief Consulting Officer

Craig Binkley brings more than 24 years of marketing experience and leadership successes to the firm. Craig specializes in developing customer-focused, fact-based value propositions and activation strategies for brands as businesses. An expert in high velocity markets and channels, Craig has broad operating experience in the US and in Latin American markets. He also has extensive international experience with both The Coca-Cola Company and Zyman Group clients. Additionally, Craig is an active contributor to Zyman Group’s intellectual development, overseeing the creation of many of Zyman Group’s approaches to brand strategy and activation, as well as building world-class marketing organizations.

During his tenure at Zyman Group, Craig has partnered with clients across a wide range of industries, including major companies in the consumer, food and HBA products, entertainment, and beverage industries. He is responsible for overseeing all aspects of the client experience from initial contact through final deliverable.

Before joining Zyman Group, Craig served as Vice President of Marketing for Coca-Cola Mexico, overseeing market development for the company’s second-largest division. Craig also served as Worldwide Director of Marketing for Diet Coke^® and Coca-Cola’s Minute Maid^®’s brands. Craig ran the fully-integrated P&L for Minute Maid^® and also developed Minute Maid^®’s major Olympic activation plans, recognized by the US Olympic Committee as the most outstanding sponsorship activation of its Olympiad.