OUR TEAM

Allison Conrad

Managing Prinicipal & Managing Partner, OnBrand Strategy

Allison has helped manage some of the world’s most high profile brands. With more than 15 years of experience in corporate, mid-size and start-up marketing, management, and consulting, her knowledge covers a wide range of related disciplines such as: customer loyalty, strategic account and channel development, brand management, strategic and tactical product marketing, new product introduction, and event promotion.

Allison has developed numerous global brand initiatives and her programs have touched businesses and consumers in all geographies. As global brand manager at IBM, she developed the first worldwide loyalty program to leverage the Internet. In 1998 she left IBM and started a brand consultancy. As a consultant, she has created marketing strategies and programs for companies including AOL, Oracle, Georgia Pacific, CheckFree, PanAmSat and ChoicePoint.

In recent years, Allison’s practice has included an emphasis in solving the challenges associated with merger & acquisitions. From 2002 to 2007 her team led the branding strategy for over 20 M&A projects. M&A clients included Golden Gate Capital as they built Infor to become the third largest enterprise software company behind SAP and Oracle in less than four years through the aggressive acquisition of software companies.

She has been active with the Emory University Goizueta School of Business, serving as counsel for marketing competitions in the MBA program. Allison received her degree in Engineering at Clemson University.