OUR TEAM

Dawn Piscitelli

Managing Consultant

With over 10 years of marketing experience, Dawn brings expertise in brand management, strategic business planning, product innovation planning, advertising development, and new product development to her clients. Her deep understanding of consumer and professional channels has delivered growth for clients including Colgate-Palmolive, Miller Brewing, Pepsi, Alcoa and Dow Chemical.

Before joining Zyman as a consultant, Dawn held increasingly important brand management positions at M&M/Mars Incorporated. As a brand manager there, she was responsible for strategic business planning, agency management, product innovation planning, communications planning and P&L management for WHISKAS^® and SHEBA^® businesses. As an associate brand manager at that company, Dawn was responsible for new product and communications development, point of entry marketing, consumer acquisition planning, Westminster Dog Show sponsorship, consumer promotions and P&L management for the PEDIGREE^® business. Her work revitalized the PEDIGREE PUPPY^® resulting in a 10% increase in sales and 40% increase in profit versus prior year in a flat category.

Prior to that, she was a brand manager for Murad, Incorporated, where she managed three skincare product lines. Dawn has also served as a marketing analyst for Procter & Gamble’s feminine protection business.