QUICK FACTS

Firm Description—Zyman Group, LLC

Zyman Group is a marketing strategy and communications consulting firm that improves the performance of clients’ marketing efforts by providing practical solutions to bring speed, clarity and impact to win in the marketplace. ZG has built its reputation on delivering transformational, actionable solutions that reflect the depth of our experience and our disciplined approach to marketing, combined with the speed and aggressiveness of the insurgent strategy model. Our beliefs, our work, and our solutions are centered on the principle that marketing is business and that its purpose is to “sell more stuff to more people more often for more money more efficiently.™”

What We Do

1. How can we capture growth and share momentum?
2. How can I continue to grow in an increasingly commoditized market?
3. How can we differentiate our brands and business versus the competition?
4. Which opportunities should we pursue to drive our business?
5. How should we best segment our targets to focus our marketing efforts?
6. What is the best way to use my full market mix? Am I investing correctly?
7. Am I optimizing my sales opportunities with my biggest or best customers?
8. What is our destination? How do we define winning for our business? What are the momentum wins we should be achieving along the way?
9. Will the plans I have in place drive the growth I need?
10. How do I drive my strategy and align key communications throughout the entire organization?
11. How should I best structure my sales and marketing organizations for efficient and effective growth?

Where We Work

Zyman Group has delivered growth solutions to the world’s leading companies in more than more than 30 industries in North America, Latin America, Europe and Asia. We are located in Atlanta and Chicago.

Why We’re Different

Unmatched Practitioner Depth Driven By Principles of Insurgent Strategy. At Zyman Group, our teams are more experienced than those from other consulting firms. That’s because we employ top business talent with global experience—each with extensive experience in all aspects of developing and executing growth strategies with and for top global brands and companies.

We have integrated our unique, proven principles for marketing discipline with an insurgent view of marketing to deliver a unique approach that provides speed and clarity of action to accelerate impact in the market. Our disciplined approach brings unique customer insight and compelling concepts for rapidly driving improved performance. The insurgent strategy approach brings boldness and aggressiveness that’s needed to make decisions, control the dialogue and win in a fast-moving marketplace.